In many businesses there’s this general concept that the answer to their problems is in sales.

That sales growth will improve or save their business performance by increasing its turnover. But simply increasing sales won’t necessarily be translated in 1 to 1 results. You need to be aware of the real reasons your business is lagging behind, basic aspects like:

Author of “sales is my passion” and “Career Path Compass” 6 languages speaker, international sales executive. visit me at